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Real Skin, Real Talk
AD&CW: Chloe Bautista
AD&CW: Leticia Rincon
Skincare consumers may seem aware of the products they're using, but understanding is still limited.
Real Skin, Real Talk: Using Rodan and Field's scientific research, this campaign will create a space to host authentic conversations with people who seek answers and desire more knowledge about skincare.
OOH
Rodan and Field's Real Skin, Real Talk campaign will launch a series of out of home ads that will be placed in Bus Shelters, opening a platform for real and authentic conversations about skincare.
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TIKTOK CAMPAIGN
R+F's #BigWordsShouldntBeScary TikTok Series asked real people to read real skincare ingredients. In showing how skincare ingredients are often complicated, R+F has broken down each ingredient in a way that people can easily understand.
R+F APP: 3 MAIN FEATURES
1. A camera to take a photo of the ingredients list on a product. Then, the app will scan the photo and simplify the ingredients by listing out its benefits for your skin.
2. A diary feature where you can log in daily pictures of your skin, write about how your skin feels/look, your diet, your sleep pattern, all the things that impact your skin's health.
3. A reward factor where if you are consistent with logging in your daily skincare routine every month, R+F will send you a free product to try .