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A Tender Loving Clean

CW: Gio Sanchez
AD: Chloe Bautista

Insight: People are putting cleaning on the back burner, not having enough time and using any free time for other things being the reason.
Idea:  Rekindle the flame between you and your floors

As the years go by, the more busy we become and the more we want to spend free time on things that really matter to us, the things that make our heart flutter. Cleaning used to be a priority and for your floors, those were "the good old days" where they felt loved.

People think of cleaning as an exhausting, time consuming chore but Swiffer cuts all the negatives out the picture so you can give your floor the TLC it so desperately craves after all this time. Come home to Swiffer for a quick and easy clean, your floors miss you.

Prints

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Radio 

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Social

Swiffer makes a new Instagram account for "your floor" which will be used to slide into people's DM's to say how much your floors miss you.

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Swiffer x Hinge

Your Floor wants some love too. Swiffer joins Hinge on a search to find true love... or just a tender loving clean. 

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TV Spot

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Grocery Store Installation

The Swiffer section of stores will be decorated with shelf talkers. Press the button and give your floor a second chance. 

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